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互联网技术的蓬勃发展,使新媒体逐渐成为人们获取信息资讯的主要来源。从传统媒体到新媒体的跨越转型,给意识形态的传播在传播环境、传播模式、传播审查等方面带来了挑战。本文以习总书记关于意识形态工作的重要讲话精神为指导,试就新媒体意识形态传播面临的有关问题进行解析。
The rapid development of Internet technology has made the new media gradually become the main source of people’s access to information and information. The transition from traditional media to new media has posed challenges to the spread of ideology in terms of communication environment, modes of dissemination, dissemination and examination. In this paper, under the guidance of General Secretary Xi’s important speech on ideological work, this article attempts to analyze the relevant issues facing the ideological communication of new media.