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迪斯尼集团价值链主要由四个部分构成:影视娱乐、媒体网络、主题公园和消费产品。 影视娱乐借助自己的品牌优势,逐渐向其它产业延伸,而延伸部分反过来又促进影视娱乐业的发展。影视娱乐的出色表现带动了媒体网络等其他延伸产业的增长,从而实现整体价值的增值。一、外部环境 1、把握机会 A、借助电视这一新兴媒体推介自己的“内容”。 自从沃尔特成为好莱坞的独立制片商后,
Disney Group’s value chain consists of four main components: entertainment, media networks, theme parks and consumer products. Entertainment with their own brand of entertainment, and gradually extended to other industries, and extensions in turn promote the development of film and television entertainment industry. The outstanding performance of video entertainment led to the growth of other extension industries such as the media network to realize the added value of the overall value. First, the external environment 1, seize the opportunity A, with the emerging media television to promote their “content ”. Since Walter became an independent Hollywood producer,