除了报纸等传统媒体外,汽车维修企业可以通过互联网提升企业品牌形象,扩大企业在顾客群中的认知度,加强企业品牌建设。这个观念,已被大多数汽车维修企业认同,且已有部分汽车维修企业开通了自己的网站。但就总体而言,网站功能比较单一,且开通网站的汽车维修企业比例并不高。本文探讨如何进行汽车维修企业网站的功能定位,以发挥汽车维修企业网站在宣传企业自身、规范经营、加强管理、加强服务意识和加强品牌建设等方面的优势。 In addition to newspapers and other traditional media, auto repair companies can enhance their corporate brand image through the Internet, expand their awareness in the customer base, and enhance their brand building. This concept has been recognized by most car repair companies, and some car repair companies have opened their own websites. However, on the whole, the function of website is relatively simple, and the proportion of vehicle maintenance enterprises that open websites is not high. This article discusses how to carry out the function of vehicle maintenance business website positioning in order to give play to car repair business website in promoting their own business, standardize management, strengthen management, enhance service awareness and strengthen brand building and other advantages.