随着网络媒体的崛起,视频网站、微信微博等视频传播渠道极大的丰富,挑战了传统电视台的渠道强势,也给以内容创作为主营业务的民营电视制作机构提供了发展机遇,无论传播渠道怎么变,“内容为王”始终是媒体界颠扑不破的真理。值得注意的是,在国内有一定规模的大城市中,一种由民营小公司和散在自由职业状态的电视制作人紧密组合的积木式电视协同创作模式,已经形成强大的内容生产能力,日益显现其活力。 With the rise of online media, video channels, such as video websites and WeChat Weibo, have greatly enriched the channels of communication and challenged the channel strengths of traditional television stations and provided opportunities for development for private TV production agencies that focus on content creation as their main business. How to change the transmission channels, “content is king ” is always an indisputable truth in the media industry. It is worth noting that among the large cities with a certain scale in China, a model for collaborative creation of building blocks consisting of small private-owned companies and television producers who are in free-lance status has formed a powerful content production capability and has become increasingly apparent Its vitality.