作业作为广告学教学的重要环节,不仅可以有效的巩固知识、促进教学等,同时作业与学生创新能力的培养也有着密不可分的关系。文章将主要从四个方面分析广告学作业设置对培养学生创新能力的作用。 As an important part of advertising teaching, homework not only can effectively consolidate knowledge and promote teaching, but also has an inseparable relationship between homework and students’ creative ability. The article will mainly analyze the role of advertising job placement in cultivating students’ innovative ability from four aspects.