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近年来,山东省临沂市兰山区在花卉产业发展中坚持“重区域、抓规模、创名牌、搞特色”的发展思路,除了对广大花农和花卉经营户积极加强政策扶持、加强技术指导外,还积极加大品牌宣传,提升鲜切花品质,通过电商营销方式广开销售渠道,不仅打造出一条完整的鲜切花产业链,而且提高了花卉种植户及花卉经销商收入。最近,笔者在该区几个鲜切花种植基地和兰山区内的东北园花卉
In recent years, Lanshan District, Linyi City, Shandong Province, has insisted on the development concept of “focusing on the region, grasping the scale, creating brand names and engaging in features” in the development of the flower industry. In addition to actively reinforcing the policy support to the majority of flower farmers and flower operators, strengthening the technical guidance In addition, it actively increased brand promotion to enhance the quality of fresh cut flowers. By means of e-commerce marketing, the Group opened up sales channels and not only built a complete cut flower industrial chain, but also increased the incomes of flower growers and flower distributors. Recently, I planted several fresh cut flowers in the area and the northeast garden flowers in the Lanshan area