对于电视台来说，以人为本，科学管理，建立与市场接轨的激励机制，无疑是打造名牌节目主持人，稳定节目主持人队伍的一条有效途径。激励主持人的创新精神传统意义上的“俊男靓女”、“漂亮面孔”已逐渐被“智慧型”和“风格型”的节目主持人所取代。观众对节目主持人综合素质的要求已经超过了对其外貌的品评。看来，今天要做一个优秀的节目主持人可真不容易，它需要不断地更新知识，超越自我才行。而作为用人单位，则需要为节目主持人提供更加良好的创新环境，以激发他们的创新意识，挖掘他们潜在的个性魅力。 For television stations, people-oriented, scientific management, and establish an incentive mechanism in line with the market, is undoubtedly to create brand-name presenters, an effective way to stabilize the presenter team. Incentive spirit of innovation of the host In the traditional sense of the “handsome”, “beautiful face” has gradually been “smart” and “style” of the host to be replaced. The audience’s requirement for the overall quality of program presenters has exceeded the comment on their appearance. It seems that to be an excellent presenter today is not easy. It requires constant updating of knowledge and surpassing self-fulfillment. As an employer, you need to provide program hosts with a better environment for innovation so as to stimulate their awareness of innovation and tap their potential personalities.