文化创意旅游是文化创意与现代旅游相结合的新业态,随着旅游业和文化创意产业的发展,文化创意旅游受到越来越多的游客青睐,具有广阔的发展前景。本文以吴三桂“冲冠一怒为红颜”的爱情故事为文化依托,设计并评价金殿旅游文化创意项目内容——舞台表演型项目创意设计,为金殿旅游景区的发展注入新的活力,并为推动文化创意旅游的发展提供理论和实践依据。 With the development of tourism and cultural and creative industries, cultural and creative tourism is favored by more and more tourists and has broad prospects for development. This article, based on the love story of Wu San-gui and “Red-crowned Crown of Fury”, as the cultural support, designs and evaluates the content of Golden Temple’s tourism and cultural creativity - the creative design of the stage performance type project, injecting vitality into the development of Golden Temple’s tourist attractions , And provide theoretical and practical basis for promoting the development of cultural and creative tourism.