代表品牌形象的店员工服设计是否受到品牌的重视?在本期采访的过程中,记者发现有的品牌在此方面十分用心,工服会围绕每季新品的设计主题进行设计,店员成为活衣架,使顾客在第一时间了解到新品风格,而有的品牌在这一方面缺少认识。另外,店员的心态普遍比较平和,本着礼貌待客的原则,无论顾客是否有购买意向,都会努力为其介绍产品知识。这说明品牌的服务意识都有所加强,也更有力地证明了企业对品牌文化和品牌形象的重视。 In the current interview process, the reporter found that some brands are very hardworking in this regard, the work clothes will be designed around the theme of new quarterly design, the clerk to become a living hanger , So that customers understand the new style of the first time, and some brands in this area lack of awareness. In addition, clerk’s mentality generally calm, in line with the principle of courteous hospitality, regardless of whether the customer has the intention to purchase, will strive to introduce their product knowledge. This shows that the service brand awareness has been strengthened, but also more forcefully proved the importance of brand culture and brand image.