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1.微博持续升温,影响力比肩传统媒体经过2010年、2011年两年的高速发展,微博客仍在以极高的渗透率在网民中持续扩张。据《第30次中国互联网络发展状况统计报告》,我国网民使用微博客的比例已经过半;微博客在手机端的增长幅度仍然明显,手机微博客用户数量由2011年底的1.37亿增至1.70亿,增速达到24.2%。社科院《2012年中国城市居民生活质量调查报告》显示,30岁以下青年群体最信任网络的比例相对更高,在开通了微博的人中,44.4%的人更相信微博上的信息,比信任新闻联播的38.7%略高。
1. Weibo continued to heat up and influence over traditional media After two years of rapid growth in 2010 and 2011, micro-blogging continued to expand among netizens with a very high penetration rate. According to “The 30th Statistical Report on Internet Development in China”, the proportion of Chinese microblog users who use micro-blogging has more than half; the growth rate of micro-blogging on mobile phones is still significant. The number of mobile micro-blog users increased from 137 million at the end of 2011 to 170 million, Growth rate reached 24.2%. The CASS Report on the Quality of Life of Chinese Urban Citizens in 2012 shows that the proportion of the most trustworthy networks among youth under 30 is relatively high, with 44.4% of the people who started the microblogging more trusting the information on Weibo , Slightly higher than the 38.7% confidence in the news network.