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当今全球经济的发展中,服务业日渐兴隆。在大多数发达国家,从事服务业的劳动力已超过从业人员总数的70%,服务业增加值甚至超过GDP的80%。而在服务业中,以娱乐和传媒业等为代表的新兴服务业的发展速度和盈利能力尤其引人注目。实际上,以吸引“眼球”和“注意力”为基本特征的传媒业,在许多发达国家和新兴工业化国家(地区)都已成为国民经济中最重要的产业之一,在一些国家已成为支柱产业,传媒业的发达程度甚至可以在某种程度上看作一国综合竞争力的重要标志。
In today’s global economy, services are booming. In most developed countries, the labor force in the service industry has exceeded 70% of the total number of employees and the value added of the service industry even exceeds 80% of GDP. In the service industry, the growth rate and profitability of emerging service industries represented by entertainment and media industries are particularly noticeable. In fact, the media industry based on attracting “eyeballs” and “attention” has become one of the most important industries in the national economy in many developed countries and newly industrialized countries (regions). In some The state has become a pillar industry. The development of the media industry can even be seen as an important symbol of the comprehensive competitiveness of a country to some extent.