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随着新媒体的出现,人们选择信息的渠道在增多,传统新闻媒体特别是纸质媒体面临严峻的挑战。各新闻单位为了生存和发展,不得不注重策划,争取拿出最有新闻价值、最有深度广度、最能满足读者需求、最能吸引受众的报道来。新闻策划已越来越受到新闻媒体的重视。本文着重对地市级党报搞好新闻策划、提高报道质量、扩大受众面、增强竞争力进行分析并提出见解。
With the advent of new media, the channels for people to choose information are increasing, and the traditional news media, especially paper media, are facing severe challenges. In order to survive and develop, the news organizations have to pay attention to planning and strive to bring out the most newsworthy, the most extensive breadth, the best to meet the needs of readers, the most able to attract the audience reports. News planning has been more and more attention by the news media. This article focuses on the local municipal party newspaper do a good job of planning news, improve reporting quality, expand the audience, enhance competitiveness analysis and make comments.