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晚晴政府在戊戌变法时期,漠视文化领导权的争夺和政府形象建构,在传媒领域既无物质基础,又乏制度架构,更无权威话语,失去了话语主动权。当代中国要吸取历史教训:在媒介格局上,强化党媒和党的新闻队伍建设;在信息监控上,推行“以法治媒”;信息内容上,建构代表先进文化的权威话语,以实现党和政府的传媒领导权,建构良好的政府形象。
In the period of the Reform Movement of 1898, the government of the late Qing Dynasty ignored the competition for cultural leadership and the image of the government. In the field of media, neither the material basis nor the institutional framework, nor the authoritative words, lost the initiative of discourse. In contemporary China, we should learn from the lessons of history: to strengthen the media and the party’s news team in the media structure; to implement the “rule of law” in the monitoring of information; to construct an authoritative discourse representing advanced culture in order to achieve Party and government media leadership, building a good government image.