纪实型电视广告,是通过电视媒体播放的,用平实的表现手法重现来源于真实生活的广告创意,并与广告所要传达的商品服务及观念的真实信息自然融合,引发目标消费者共鸣的一种广告类型。如何让目标消费者因广告而对商品、服务、观念产生兴趣,获得其信任,并产生偏好,改变行为?重要的一点就是制作出真实和有创意的,让生 Documentary television commercials are broadcast through the television media, reproducing real-life advertising ideas in a flat expression manner, and naturally converging with the real information of goods and services and concepts conveyed by the advertisements to cause the target consumers to resonate Kind of advertisement How to get the target consumer interested in goods, services and ideas for advertising, gaining their trust, producing preferences and changing behavior? The important point is to make a real and creative