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编辑活动作为人类精神生产的重要形式,是以传播思想、观念、价值为目的,以相应的技术、规模、效率为手段,对精神产品的原型进行选择、加工、再创造的社会化过程。同时,编辑活动是带有价值交换性质的社会行为,它对各类精神文化产品的整理和选择,实际是对传媒的社会倾向和文化品味进行评判的过程。这种活动的规范性,在于既不能以个体的情感和好恶为标准,也不能脱离自身的形式与语境,因而具有鲜明的社会学特征。编辑学理论的丰富与发展,只能从普遍的编辑形式与义理的结合中发掘资源。
As an important form of human spiritual production, editorial activity is a socialized process of selecting, processing and recreating the prototype of spiritual products with the aim of spreading ideas, concepts and values with corresponding technologies, scales and efficiency as means. At the same time, editorial activities are social behaviors with exchange of value. The sorting and selection of various spiritual and cultural products are actually the process of judging the media’s social tendency and cultural taste. The normative nature of such activities is characterized by neither distinct social norms nor the standards of individual feelings and likes and dislikes nor their own forms and contexts. The enrichment and development of editorial theory can only find resources through the combination of universal editorial form and morality.