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一、网络舆情的概念及理论基础1、网络舆情的概念舆情在《辞源》上解释为民众的意愿,在《新华字典》上解释为群众的态度和意见。综合文献资料,舆情是由个人以及各种社会群体构成的民众,在一定的阶段和空间内,对自己关心或与自身利益紧密相关的各种公共事务所持的情绪、意愿、态度或意见。网络舆情指互联网上传播的公众对某一“焦点”、“热点”问题带有倾向性的意见或者言论。2、网络舆情的理论基础“羊群理论”理论、“蝴蝶效应”理论体现了点到面的扩展,体现人们跟随大众所认可的观念,将自身观念否定,把自身观念转向多数人观念相一
First, the concept of network public opinion and theoretical basis 1, the concept of online public opinion Public opinion in the “source” to explain the wishes of the people in the “Xinhua Dictionary” as the attitude of the masses and opinions. Comprehensive literature and information, public opinion is a public and individuals constituted by various social groups, in a certain stage and space, on their own concerns or interest in a variety of public affairs closely related to the sentiments, intentions, attitudes or opinions. Internet public opinion refers to the public spread on the Internet on a “focus ”, “hot spot ” with the inclination of the opinions or remarks. 2, the theoretical basis of network public opinion “theory of the herd ” theory “butterfly effect ” theory embodies the point-to-surface expansion, reflecting people follow the concept of popular recognition, the concept of self-denial of their own ideas to the majority One concept of man