本文在对墨脱县旅游资源进行实地调查的基础上,运用SWOT分析法对墨脱县旅游资源开发进行分析,分析得出墨脱县目前拥有丰富的旅游资源优势,同时,存在着区位条件及经济条件差的劣势。墨脱县拥有世界最大峡谷雅鲁藏布峡谷、中国最美雪山南迦巴瓦及中国县域范围原始森林面积最大等生态旅游资源,具有极高的生态旅游开发前景。面临着西部旅游大开发以及“个性化”旅游发展的机遇,又存在着旅游开发带来的资源破坏的威胁。本文针对这一现象对墨脱县生态旅游资源进行评价,分析旅游开发现状与存在的问题,提出其保护和开发对策。 Based on the field investigation of the tourism resources in Medog County, this paper analyzes the development of the tourism resources in Medog County by SWOT analysis, and finds out that Medog County now has the advantages of abundant tourism resources. At the same time, Poor economic conditions. Medog County has the world’s largest canyon Canyon Brahmaputra, China’s most beautiful snow-capped mountains Namjagbarwa and China’s largest area of ​​the original forest area of ​​ecotourism resources, with a high ecological tourism development prospects. Faced with the great development of tourism in the west as well as the opportunities for the development of “personalized” tourism, there is also the threat of resource destruction caused by tourism development. In view of this phenomenon, this paper evaluates the ecotourism resources of Medog County, analyzes the status quo and existing problems of tourism development, and puts forward the measures for its protection and development.