９０年代以来，电子商务得到飞速的发展。这种采用现代化的网络形式在生产者和消费者之间传递信息的新方式，对整个流通产业的企业形式、经营内容、经营规模、市场结构、市场行为都产生了很大影响。可以预言，流通企业如果能够适应电子商务发展的趋势，迅速提升企业经营管理现 Since the 90s, e-commerce has been rapid development. This new way of using modern network forms to transmit information between producer and consumer has a great impact on the enterprise form, business content, scale of operation, market structure and market behavior of the entire circulation industry. It can be predicted that if the circulation of enterprises to adapt to the trend of e-commerce development, rapid management of enterprises to improve