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中国电视新闻走出2008年的地震梦魇和奥运狂欢,经过2009年的厉兵秣马,在2010一开年,就迎来了新的挑战。笔者从传播特点、传播效果和传播环境三个维度考察2010年电视新闻的经历和收获。一、报道内容:向深度广度和受众嵌入度拓展2010年大灾小难从未间断,电视新闻迎难而上,每一场都是“恶战”。持续半年的世博盛宴,给电视新闻“免费午餐”的同时,也考验了它的“消化能力”。
China Television News out of the 2008 earthquake nightmare and the Olympic carnival, after the dedication in 2009, in the first year of 2010, ushered in a new challenge. The author examines the experiences and gains of the 2010 television news from the three dimensions of communication characteristics, communication effects and communication environment. First, the content of the report: to the depth of breadth and embeddedness of the audience to expand the disaster catastrophe in 2010 never stopped, the television news on the difficulties, each one is “battle ”. The six-year Expo Feast, to the TV news “free lunch ” at the same time, also tested its “digestion ability ”.