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中信出版社2016年6月内容简介:《战略的本质:复杂商业环境中的最优战略》是波士顿咨询公司(BCG)战略智库长达五年的研究、通过时大量的客户进行访谈以及企业调研的成果。2012年,波士顿咨询公司对世界主要工业国家的一百五十家企业进行了详细的调查,范围涵盖银行、制药、高科技、农业等多个行业。此外,里维斯还对六十年问不同行业的发展状况进行了综合分析,以便更加全面地了解商业战略在此期间
CITIC Publishing Company, June 2016 Introduction: “The Essence of Strategy: The Best Strategy in a Complex Business Environment” is a five-year study by Boston Consulting Group’s (BCG) Strategic Think Tank. Interviews with a large number of clients and corporate surveys The result. In 2012, Boston Consulting conducted a detailed survey of 150 companies in major industrial countries in the world, covering a wide range of industries including banking, pharmaceuticals, high technology and agriculture. In addition, Reeves also conducted a comprehensive analysis of the six decades of asking different industries for a more complete understanding of the business strategy during this period