文章在构建众筹出版支持者参与意愿影响因素模型的基础上,通过问卷调查收集数据,并利用结构方程模型分析法对收集的296个有效样本数据进行分析验证。研究发现,模型中的5个潜在变量均对支持者参与意愿有正向影响作用,依照影响大小排序,支持者参与意愿的潜在影响因素依次为:感知信任、回报预期、项目信息质量、感知价值和促进因素。此外,项目信息质量和促进因素对感知信任因素的正向影响作用也得到了验证。 Based on the model of influencing factors of participation willingness of crowdfunding publication supporters, the paper collects the data through questionnaire survey, and analyzes and verifies the collected 296 valid sample data by structural equation model analysis. The study found that all the five potential variables in the model have a positive effect on the participants ’willingness to participate. The potential influencing factors of the participants’ willingness to participate are: perceived trust, expected return, project information quality, perceived value And promotion factors. In addition, the positive impact of the quality and facilitator of project information on perceived trust factors has also been validated.