打造企业品牌价值,需要从理性和感性两个方面着手,理性价值即是品质保证,感性价值就是企业文化许多中小企业的成功,往往是将某一个产品运作到极致而获得成功的,产品的成功帮助企业在市场中赢得了良好的口碑,形成了品牌影响力,消费者由于认可了产品品牌,进而认可运作产品品牌的企业,这样,企业品牌就会在强势产品品牌的驱动下,逐步地走向成 Building brand value, we need to start from the rational and emotional aspects, rational value is the quality assurance, the emotional value of the corporate culture is the success of many small and medium enterprises, often one of the products to the extreme operation of the ultimate success of the product’s success Help enterprises in the market won a good reputation, formed a brand influence, consumers recognized the product brand, and then approved the operation of the product brand enterprises, so that the corporate brand will be driven by a strong product brand, and gradually to make