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展览业作为新兴行业,对推介企业产品、推广企业品牌、推动社会经济的发展起到重要作用。然而,当前国内展览设计业并不成熟,还没有形成一个独立的行业,其从业者大多是相关行业的设计人员,五花八门,有从事建筑设计的,有从事室内设计的,还有从事平面设计的,总而言之,在国内还没有一个专业的展览设计团体存在,形成目前展览设计水平参差不齐、良莠并存的局面。展示设计大体上沿海地区比内地水平高一些,大城市比小城市发展得快一些。本刊自上期推出《展示设计——企业形象的空间塑造》(作者高龙)后,得到不少展览公司、参展商和设计师的认同。为此本刊将继续推出关于展览设计的作品,供业内同仁和读者借鉴。
As an emerging industry, exhibition industry plays an important role in promoting enterprise products, promoting corporate brands and promoting social and economic development. However, at present, the domestic exhibition design industry is not mature yet, and an independent industry has not yet formed. Most of its practitioners are designers of related industries. They are all kinds of people who engage in architectural design, interior design, and graphic design All in all, there is not yet a professional exhibition design group in China, which has resulted in the current uneven level of exhibition design and the combination of good and bad. In general, the design of exhibitions is at a higher level in the coastal areas than in the Mainland, and the development of big cities is faster than that of small cities. Since the publication of this publication, “Display Design - The Creation of Corporate Image” (by Gao Long), it has been endorsed by many exhibition companies, exhibitors and designers. To this end, we will continue to introduce works on exhibition design for colleagues and readers in the industry.