电视传播中的人际化回归，主要体现在主持人的出现、谈话类节目的火爆和传播内容的多元化诸方面。 　　一、 主持人的个性张扬 　　作为媒介与受众之间的“感情、信息交流的桥梁与纽带”，电视节目主持人的出现，结束了电视节目传播无个性的符号传播时代，迎来了“以受众为中心 The interpersonal return in TV broadcasting mainly manifests itself in the appearance of moderators, the hottest of talk shows and the diversification of content dissemination. First, the host’s personality Zhang Yang As the media and the audience between the “feelings and bridges of information exchange,” the emergence of television presenters, ended the transmission of television programs without symbols of the character of the times, ushered in the "audience as a center