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要想办好县市报,必须首先搞清县市报的特点,认识并掌握其活动规律。世间千差万别的事物,之所以能够并存于世,关键的一点,就在于它们都有着为其它事物所不能代替的鲜明特点以及由此而决定的特有的社会功能。报业发展的历史同样如此。县市报之所以能够存在和发展,也正是因为它有着中央及省地市报所不能取代的鲜明特点。无疑,揭示出这些特点,乃是我们扬长避短地办好县市报纸的首要前提。所谓“县市报”,乃是相对于中央及省地市报而言
To do a good job of county newspaper, we must first find out the characteristics of county newspaper, understand and grasp the rules of their activities. The crux of the reason why the vast and diverse things in the world exist side by side is that they all have distinctive features that can not be replaced by other things and the unique social functions that they determine. The same is true of the history of newspaper development. The reason why the county newspaper can exist and develop is precisely because it has the distinctive features that the central and provincial newspapers can not replace. Undoubtedly, revealing these characteristics is the most important prerequisite for us to be good at avoiding the weakness of county newspapers. The so-called “county newspaper”, but relative to the central and provincial newspapers