省级卫视之间的竞争,其激烈程度和施展空间堪称中国各级电视频道之最。如何实现差异化定位?是固守,还是主攻?是区域化,还是走向全国乃至全球?面对诸多棘手难题,近年来电视苏军一系列“敢为天下先”的锐意革新,做出了令全国瞩目的回答;江苏卫视收视率从十名左右跃升并稳居卫视第二的成绩,更是令业内外刮目相看。 Competition between provincial satellite TV, its intensity and display space at all levels of China’s most television channels. How to achieve differentiated positioning? Is sticking to, or is the main? Is the regionalization, or to the country and the world? Faced with many difficult problems, in recent years, a series of Soviet television “dare to be the best in the world,” the keen innovation, made So that the country’s attention to the answer; Jiangsu Satellite TV ratings jumped from about ten and ranked second TV success, it is to make both eyes-scratching inside and outside the industry.