2006年很热的一本书是《蓝海战略》,中国海洋石油总公司(简称中海油)总经理傅成玉把这本书推荐给高管人员阅读。《蓝海战略》通篇讲述了一个道理,是企业如何摆脱“红海”—已知市场的血腥竞争,开创新的市场空间,即“蓝海”,这与中海油近几年的的差异化发展战略不谋而合。中海油作为我国第三大石油公司,实力与中石油、中石化相差悬殊。为此,中海油确定了差异化的发展战略,并付诸实践,取得一定效果。 A hot book in 2006 was “Blue Ocean Strategy,” and Fu Chengyu, general manager of China National Offshore Oil Corporation (CNOOC), recommended this book to senior executives. The Blue Ocean Strategy tells the whole story of how an enterprise can get rid of the “Red Sea” - the bloody competition in the known market and create a new market space, namely the “Blue Ocean,” which is not in line with the differentiated development strategy of CNOOC in recent years Make ends meet. As the third largest oil company in China, CNOOC Limited has great disparity with PetroChina and Sinopec. To this end, CNOOC has identified a differentiated development strategy and put it into practice with some success.