笔者曾见过一个十分厉害的农机销售员,他不仅能够快速从老用户手中发现销售线索,甚至连竞争对手公司的业务员都会为他提供线索。从这个业务员和他所在的公司身上,发现了销量好的公司都懂得一种新的营销思路——精准营销。精准营销的概念是由美国营销学家菲利普·科特勒提出来的,他认为企业需要更精准、可衡量和高投资回报的营销沟通,精准营销的好处是精确地锁定自己的客户,营销效果好。笔者认为,国内农机行业渡过“黄金 I have seen a very powerful salesman for agricultural machinery, he not only quickly find sales leads from the hands of the old users, and even the salesman of a competitor company will provide him with clues. From this salesman and his company, found that sales of good companies understand a new marketing idea - precision marketing. The concept of precision marketing was put forward by the American marketing scientist Philip Kotler, who believes that companies need more accurate, measurable and high return on investment marketing communications, the benefits of precision marketing is precisely pinpoint their customers, marketing effectiveness it is good. The author believes that the domestic agricultural machinery industry through the ”gold