品牌是一种垄断资源,是企业真正的核心竞争力。品牌带来的溢价,能确保企业有能力投入技术创新,能使企业获得良性发展。品牌是一种生活方式。要做好一个品牌,首先要回归对人的分析,要找准目标用户群体,弄明白这个群体的生活方式和需求,根据他们的需求为他们研发、生产适合的产品。中国汽车自主品牌未来的出路,就是要把产品做好,把品牌做亮。中国汽车工业的未来,要像我们的家电、智能手机产业一样,出现一批溢价能力高 Brand is a monopoly of resources, is the real core competitiveness of enterprises. The premium brought by the brand ensures that enterprises have the ability to invest in technological innovation and enable enterprises to achieve healthy development. Brand is a way of life. To do a good brand, we must first return to the analysis of people, to identify the target user groups, understand the lifestyle and needs of this group, according to their needs for their research and development, production of suitable products. The way out for the future of China’s own-brand cars is to make the product better and to make the brand brighter. The future of China’s auto industry, like our home appliances, smart phone industry, as a group of high premium capacity