品牌影响力靠消费者累计,但雪佛兰旗下车系奇高不下的投诉量让人不忍直视,这些投诉最终会拖垮整个雪佛兰的影响力。雪佛兰,上个世纪创立的汽车品牌,向来以真实自然、年轻自信为品牌形象示人。但进入中国10年后,雪佛兰初露疲态,市场表现不仅与上汽通用旗下其余两大品牌殊异,甚至已经赶不上市场整体的发展步伐,其2015年销量同比下降17%,仅为63.65万辆。上汽通用汽车于3月早些时候发布了201 6年1月的销 The impact of the brand by consumers, but the Chevrolet car under the tremendous volume of complaints people can not bear to look, these complaints will eventually drag the entire Chevrolet influence. Chevrolet, the last century to create a car brand, has always been a real natural, young self-confidence for the brand image show people. However, 10 years after its entry into China, Chevrolet was initially exposed and its market performance was not only different from the other two major brands of SAIC-GM, it has even failed to keep pace with the overall development of the market. Its sales in 2015 dropped 17% from a year earlier to just 636,500 units . SAIC Motors released its January 2016 sales in early March