论文部分内容阅读
随着媒体市场的细分与资源的整合,竞争的激烈化,频道之间已经由专业电视节目的竞争上升为品牌的打造与竞争。CCTV-5体育频道经过几年精心培育,《体坛快讯》、《体育新闻》、《体育世界》现在已经成为频道中的收视亮点,根据央视索福瑞提供的数据表明,目前《体坛快讯》、《体育新闻》、《体育世界》在全国同时段所有节目中成为15-44岁男性观众的第一选择,分别以最快、最全、最深的体育新闻报道占据了全国体育新闻市场的主要地位。2004年除奥运期间外,《体育新闻》在同时段有22周位居全国
With the breakdown of the media market and the integration of resources, fierce competition, the channel has been the competition from professional television programs for the brand to create and compete. CCTV-5 Sports Channel After several years of careful cultivation, “Sports News”, “Sports News”, “Sports World” has now become the channel highlights, according to CCTV Sofitel provided data show that the current “Sports News” “Sports News” and “Sports World” are the first choices for male audiences aged 15-44 in all the programs of the same period of the country, occupying the major position of the national sports news market with the fastest, most complete and deepest sports news coverage respectively . In addition to the Olympic Games in 2004, “Sports News” in the same period of 22 weeks ranked the country