论文部分内容阅读
金融危机重压之下,产品输出无门、市场转型受阻令越来越多的民族企业深陷两难境地。以出口贸易、加工代销为代表的一批外向型企业,率先将目光转向了产品核心深处,试图从品牌转型上寻求出路。然而,品牌转型并非朝夕之事,缺乏核心品牌价值的产品更是难以打动消费者。于是,如何提升品牌价值成为寻求经济转型的所有企业亟待解决的首要问题。自主品牌最重要的价值核心是什么?中国民族企业如何提升自身价值?品牌价值又如何促进企业逆流而上,乘风破浪?随着2009“中国500最具价值品牌”排行榜发布,一个并不依赖出口,并不倚靠外资的新型建材企业成为实现品牌价值飞跃的先锋,为所有彷徨踌躇的民族企业做出了示范。让我们以北新建材的品牌价值为聚焦点,寻求民族企业实现品牌价值跨越奇迹的题解。
Under the pressure of the financial crisis, the output of the products is lacking and the market transformation is hindered. More and more ethnic enterprises are in a dilemma. A group of export-oriented enterprises, represented by export trade and processing consignment, took the lead in turning their attention to the core of the product and seeking to find a way out from the brand transformation. However, brand transformation is not the case overnight, the lack of core brand value of the product is more difficult to impress consumers. Therefore, how to enhance the brand value has become the primary problem to be solved urgently for all enterprises seeking economic restructuring. What is the core of the most important value of own brand? How can Chinese national enterprises enhance their own value? How can the brand value promote the upstream of the company and lead the way? With the release of “2009 China 500 Most Valuable Brands” list, New building materials enterprises that rely on exports and do not rely on foreign capital become the vanguards in achieving a leap in brand value, demonstrating for all the hesitant national enterprises. Let us focus on the brand value of the new building materials north to seek national enterprises to achieve brand value across the miracle of the solution.