中国广告业由于发展速度过快,国家的监管又明显滞后,使广告业处在春秋“小国三千,诸侯八百”的时代,其逐渐暴露出的种种不良“症状”,不能不引起人们的普遍关注。 酒类广告醉态百出 现在,只要打开电视机,翻开报纸杂志,冲天的酒气便会汹涌而至。曾有人这样打趣:“尖庄”、“杏花村”、“山花”竞开放,望远处是“林河”、“洋河”、“宋河”,穿过了“古井”和“秦池”,在“孔府”闻到“稻花香”。 《酒类广告管理办法》明文规定,不得鼓励和倡导饮酒,但违反此项规定的广告俯拾皆是:“××大曲常喝,天时地利人和”;“×牌××醇,好运带给您”。……而销价奇高、利润丰厚的补酒,更是不惜 Due to the rapid development of China’s advertising industry, the supervision of the state is obviously lagging behind. As a result, the advertising industry has gradually exposed all sorts of bad “symptoms” during the Spring and Autumn “three thousand small states and eight hundred princes”, which can not but cause people’s Common concern. Wine advertisements come in drunks, just turn on the television, open newspapers and magazines, the sky will be raging surging alcohol. Someone once joked: “sharp Zhuang”, “apricot flower village”, “mountain flower” competition open, the distance is “Linhe”, “Yanghe”, “Songhe”, through the “ancient well” and “Qin pool ”,“ Kong Fu ”smell“ rice flower fragrance. ” “Alcohol advertising management approach,” expressly provides that shall not encourage and advocate drinking, but in violation of this requirement advertisements are: “× × Daqu drink often,” and × × × × alcohol, good luck Bring you ". ... And the high sales price, lucrative Bujiu, it does not hesitate