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近几年,新媒体强势倒逼传统媒体变革。以智能移动终端为特征的移动新媒体更为困顿中的传统媒体提供了一个变革与重构的机会。在互联网时代,传统媒体如若再不重新理解用户,再不重新定义媒体,必将丧失最后的优势和资源。十八届三中全会为传统媒体深刻变革指明了方向。2014年,新媒体与移动互联网将发生更深刻的变革,传统媒体如何运用互联网思维进行创新突围,不仅仅是巩固主阵地、创新传播渠道的传媒发展方式转变,更是占
In recent years, the new media has forced the traditional media revolution. Mobile media, characterized by smart mobile devices, provide more opportunities for change and reconstruction in the more troubled traditional media. In the Internet age, if traditional media do not re-understand users, and then do not redefine the media, they will lose their last advantage and resources. The Third Plenary Session of the 18th CPC Central Committee pointed out the direction for profound changes in traditional media. In 2014, the new media and the mobile Internet will undergo a more profound change. How traditional media use Internet thinking to break new ground is not just the transformation of the mode of media development for consolidating the main front and innovative channels of communication,