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目前美国、英国、法国、德国和日本等国家都积极采取措施促进本国语言的国际传播。本文从语言是一种商品的角度分析促进汉语国际传播的三种常见营销策略,即提高供应、刺激需求、降低价格。文章认为目前汉语国际传播的营销策略应该从注重民间行为、区分国际和国内市场、提高汉语教师营销意识、与其他产业融合和借助现代化手段等几个方面提升汉语国际传播的营销策略。
At present, the United States, Britain, France, Germany and Japan and other countries are actively taking measures to promote the international spread of their own languages. This article analyzes three common marketing strategies for promoting international communication in Chinese from the perspective of language as a commodity, that is, increasing supply, stimulating demand and lowering prices. The article holds that at present, the marketing strategy of international communication in Chinese should improve the marketing strategy of Chinese international communication from several aspects, such as paying attention to non-governmental activities, distinguishing international and domestic markets, promoting Chinese teachers’ marketing awareness, integrating with other industries and using modern means.