在新市场环境下,随着竞争加剧和消费者需求发生的变化,以消费者体验为中心、以数据驱动的泛零售形态——“新零售”应运而生。新零售强调线上线下的融合,这种融合不是简单的1+1,而是一种精准化、体验为主的模式,消费者在潜移默化中受到影响,从而做到引导消费需求。体验的过程更多地是让消费者成为整个购买过程中的主导 Under the new market environment, as the competition intensifies and consumer demand changes, the data-driven ubiquitous retail model - “new retail ” has emerged as the center of the consumer experience. The new retail emphasis on online and offline integration, this integration is not a simple 1 + 1, but an accurate, experience-based model, consumers are subtle influence, so as to guide consumer demand. The process of experience is more about making consumers dominant throughout the purchase