汽车广告由于制作成本高、媒体预算大,因此成为台湾广告业的重要指标之一,每个广告公司莫不以拥有汽车客户作为业务目标。汽车广告的传播主张、拍摄场景以及配乐,对于社会大众具有非常强大的影响。尤其在1980年代 Due to the high production cost and large media budget, car ads have become one of the most important indicators in Taiwan’s advertising industry. Each advertising company does not regard owning automobile customers as its business target. Propagation of car ads, shooting scenes and soundtracks, for the community has a very strong influence. Especially in the 1980s