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5·12汶川特大地震以后,四川旅游市场及联系紧密的相关产业遭受了前所未有的重创,旅游业损失非常严重,但地震没有震垮四川人发展旅游的信心和决心,旅游产业的重建和恢复已经被确立为灾后重建的先导和优势产业,我们应变灾难为机遇,重塑四川旅游品牌,提升四川旅游业产业结构,充分发挥旅游业的先导优势带动其他相关产业的尽快恢复。本文旨在就灾后四川旅游业恢复及发展的方向谈几点建议。
After the devastating Wenchuan earthquake, Sichuan tourism market and related industries suffered a hitherto unknown hit and the loss of tourism was very serious. However, the earthquake did not crush the confidence and determination of Szechuans to develop tourism. The reconstruction and restoration of the tourism industry have been completed. It has been established as a leading and advantageous industry for post-disaster reconstruction. Our response to catastrophe is an opportunity to reshape the Sichuan tourism brand, enhance the industrial structure of tourism in Sichuan, give full play to the leading edge of tourism and bring about the restoration of other related industries as soon as possible. This article aims to talk about the direction of the recovery and development of tourism in Sichuan after the disaster.