在我国,提起日本的欧珀莱、高丝、花王等名牌化妆品,可谓家喻户晓,打开女士们的化妆包,也常常会见到它们的影子。那么,这些品牌的产品为什么对消费者会产生这么大的吸引力呢?日本之行令我矛塞顿开。我们考察了资生堂株式会社、花王株式会社、小林高丝株事会社、塔卡拉株事会社等美发美容用品生产厂。这些生产厂规模都很大, In our country, mentioning Japan’s Opal, Kose, Kao and other brand-name cosmetics, can be described as a household name, open the ladies’ cosmetic bag, but also often see their shadow. So, why these brand products will have such a great appeal to consumers it? Japan trip made me clunker. We surveyed Shiseido Co., Ltd., Kao Co., Ltd., Kobayashi KOSO Corporation, Takara Corporation and other hairdressing and beauty products manufacturing plant. These factories are large scale,