论文部分内容阅读
面对受众对主流媒体“形象生硬呆板、内容不接地气”的诟病和新媒体的冲击,主流媒体坚持内容为王、突出重围的重要途径之一就是让普通群众“唱主角”。应时刻牵住群众这根弦,用群众的视角来选题目做文章;抓住群众关心的问题,用群众的亲身经历来展开报道,用群众的切身体会来揭示主题。避免轻视甚至无视群众,避免先入为主。时刻心系群众、热情讴歌群众、尽心服务群众、帮助提升群众,让主流媒体更加顺民意、得民心、接地气,增强影响力和传播力。
In the face of criticisms and new media attacks on the mainstream media such as “rigid image of the mainstream media and lack of access to the atmosphere,” one of the important ways for the mainstream media to adhere to the content as the king and highlight the encirclement is to allow ordinary people to “play the leading role.” We should always hold on to this string of the masses and use the masses’ perspectives to select the topics for our essay. We should seize the issues of concern to the masses, launch the stories with the personal experience of the masses, and reveal the theme with the personal experience of the masses. Avoid contempt or even ignore the masses and avoid preconceptions. At all times the heart of the masses, enthusiastic Acura masses, dedicated service to the masses, to help enhance the masses, so that the mainstream media more public opinion, popular, earth-shaking, enhance the influence and communication.