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以某商用汽车为研究对象,通过问卷调查的方式,测定了该商用汽车的偏好逆转阈限价格、偏好逆转阈限及偏好逆转韦伯分数的均值和标准差,分析该商用汽车价格上涨和下降过程中价格偏好逆转现象,并探讨价格偏好逆转的不对称性.研究表明,商品价格调整应控制在价格偏好逆转阈限范围内,且在价格调整过程中应针对价格上涨和下降进行区别对待,慎重考虑调价策略.
Taking a commercial vehicle as the research object, the mean value and standard deviation of preference reversal threshold price, preference reversal threshold and preference reversal Weber score of the commercial vehicle were measured through the questionnaire survey, and the price rise and fall of the commercial vehicle were analyzed The phenomenon of price preference reversal and the asymmetry of price preference reversal are discussed.The research shows that the adjustment of commodity price should be controlled within the threshold of price preference reversal and should be treated differently in the process of price adjustment Consider price adjustment strategy.