在时下房地产盛行的“绿色”之风中,也有不少问题。首先,是很多房地产开发商其实并不清楚绿色营销的概念是什么,只是盲目跟风,以为提高了绿化率,种了些树木,铺了些草坪就算是绿色营销,误认为“绿色”营销就是“绿化”营销。更有甚者,某些小区仅有两棵树,一块草坪,就冠之以“环保小区”、“生态家园”,任意夸大物业卖点,不仅完全偏离了生态营销的轨道,还引发不少营销后遗 In the prevailing “green” style of real estate nowadays, there are also many problems. First of all, many real estate developers actually do not know what the concept of green marketing is. They simply blindly follow the trend and think that raising the greening rate and planting some trees will make green marketing even if some greens are spread. They mistakenly believe that “green” marketing is “ Green ”marketing. What is more, some of the community only two trees, a lawn, crown the “green zone”, “eco-home” arbitrarily exaggerated property sales point, not only completely deviated from the track of eco-marketing, but also lead to a lot of marketing Later