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2015年,中国汽车市场面临着诸多挑战,在“转方式,调结构”的大背景下,针对汽车行业的油耗、环保、质量和售后服务等政策法规日趋严苛,汽车市场竞争持续加剧。作为2014年国内车市表现最抢眼的合资车企,面对市场“微增长”的挑战,东风标致在“升蓝计划”的指导下笑看风起云涌,频频出招,以品牌谋变应对市场环境的万变,通过三款新车型的投放、渠道及营销的下沉,2014年东风标致以年销量383457台、41%的增速领跑合资车企。基于在“升蓝突破年”的出色表现,东风
In 2015, China’s auto market is faced with many challenges. Under the background of “turning over and restructuring”, the policies and regulations on fuel consumption, environmental protection, quality and after-sales service in the automotive industry are becoming more and more stringent. The auto market competition continues to intensify . As the most eye-catching joint venture automaker in China’s automobile market in 2014, in the face of the challenge of “Micro-growth” in the market, Dongfeng Peugeot lurks in the surging under the guidance of “Blue Plan” In response to the ever-changing market environment, Dongfeng Peugeot sold 383,457 units in 2014 with an increase of 41% in 2014 through the launch of three new models, sinking of channels and marketing. Based on the outstanding performance in “blue breakthrough year ”, Dongfeng