进入九月,一年一度的报刊发行大征订又将拉开帷幕。尽管近年来许多报社把年度征订化解为常年征订,但由于集中征订的重要性,谁家都不敢掉以轻心,大征订期间投入的人力、财力和物力仍然是最多的。但是,身处第一线的报人们都有体会,虽然每年都投入了巨大的人力、财力和物力,传统报纸的发行征订现在是越来越困难了。保持发行量不再下降已属不易,要想增长难度极大。为什么?原因很简单,随 Into September, the annual publication of the big subscription will be kicked off again. Although many newspapers in recent years have resolved annual subscriptions as annual subscriptions, no one can dare treat them lightly because of the importance of centralized subscriptions. However, the manpower, financial resources and material resources invested in the major subscriptions remain the largest. However, frontline newspaper people all realize that, despite the tremendous amount of manpower, financial resources and material resources invested each year, it is now more and more difficult for them to sign up for the issue of traditional newspapers. It is not easy to keep the circulation going down any longer, so it is extremely difficult to grow. Why? The reason is very simple, with