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中国的经济与科技文化处于不断的发展之中,自中国在二零零八年申奥成功之后,文中介绍到了,中国的体育事业不再仅仅作为一项运动被国人定义,更多的是考虑到把国内的体育业作为一项新兴的文化产业进行动作。而近年来迅猛发展起来的传媒业也在一定程度上促进了国内体育文化事业的发展。由于中国传媒的兴起,使得体育文化事业在进行传播过程中,可以通过借助媒体进行对体育文化事业进行宣传与体育文化事业的促成。体育文化事业的发展离不开传媒业的支撑,体育文化事业只有通过传媒方式的运营才可以有效把体育文化事业取得真实有效的发展成果。
Since China’s successful bid for the Olympic Games in 2008, China has introduced the economic and technological culture of China. The sport in China is no longer defined by the people as a sport, but more in consideration of The domestic sports industry as a new cultural industry to act. In recent years, the rapid development of the media industry is also to some extent promoted the development of sports and cultural undertakings in China. Due to the rise of Chinese media, sports and cultural undertakings can be disseminated in the process of publicity and sports and cultural undertakings by means of media. The development of sports and cultural undertakings can not be separated from the support of the media industry. Only through the media operation can sports and cultural undertakings be able to effectively and effectively develop sports and cultural undertakings.