互联网是一个奇迹丛生的地方,当互联网成为营销的载体,营销也将具有无限的可能。泛娱乐化是这个时代不可回避的问题,成功的营销离不开幽默或诙谐的元素。互联网的存在让娱乐营销成为可能,只是人们往往忽略了这一点。用快乐为营销包装,让营销快乐起来!记得还在学校读书的时候,一位老师讲的“快乐营销”让我听得很入迷,而其实道理很简单——人们在心情愉悦的时候更容易接受广告所传达的信息。于是明白为什么那么多优秀的广告片采用了幽默的手法,为什么娱乐综艺类节目的贴片和植入广告卖得那么贵——因为接受度高。 Internet is a miracle place, when the Internet becomes the carrier of marketing, marketing will have unlimited possibilities. Pan-entertainment is the inevitable issue of this era, successful marketing can not do without humor or witty elements. The existence of the Internet makes entertainment marketing possible, but people often overlook this point. Happy marketing for the packaging, so happy marketing! I remember still studying at school, a teacher said “Happy Marketing ” I am very fascinated, but in fact the truth is very simple - when people are in a good mood Easier to accept the message from the ad. So why do so many good commercials use a humorous approach, why entertainment variety shows and implanted ads so expensive to sell - because of the high acceptance.