20世纪初,一种叫薄荷膏的东西风靡中国,中等以上家庭几乎家家必备。那时的月份牌上,除了英美烟草公司的广告,就数这种薄荷膏的广告多了。 20世纪末,有人给曼秀雷敦公司中国区高级营销经理刘东明打来电话:“我这几有60午前的曼秀雷敦薄荷膏,你们要不要?” At the beginning of the 20th century, something called Peppermint was popular in China, and it was necessary for almost every family in middle-level or above. At the time of the month, there were more ads for this peppermint than the BAT ads. At the end of the twentieth century, someone called Liu Dongming, Mentholatum’s senior marketing manager in China, by phone: “How many times do I have Mentholatum peppermint 60 years ago?”