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在我们传统的观念里商业与公益应该是泾渭分明的两件事情,假如公益参杂了商业因素,尤其是涉及了商业利益,无疑会遭到质疑甚至导致整个公益活动的失败。商业真的与公益水火不相容吗?我们还应该倡导用商业的头脑来做公益吗?商业与公益可能涉及四个层面的问题。首先是用商业的头脑或者更确切地说用商业的模式来实现公益目的。其次是用商业模式来运营公益项目。第三是用商业的手段来为公益提供资金支持。第四是公益组织与商业
In our traditional concept, business and public welfare should be two distinct things. If the public interest is mixed with commercial factors, especially involving commercial interests, it will undoubtedly be questioned or even lead to the failure of the entire public welfare activities. Is business really incompatible with commonweal? Should we advocate business as a public good? Business and public welfare may involve four levels of problems. The first is to use the business mind or rather the business model to achieve the purpose of public welfare. Followed by the business model to run public projects. The third is to use commercial means to provide financial support for the public. The fourth is nonprofit and business