论文部分内容阅读
随着管理大师德鲁克的仙逝,耳边几乎都是关于管理以及管理词汇的喧嚣。其实说到管理在中国的发展,我总觉得和奢侈品进入中国的故事非常相似。两者都是来自西方的概念,尔后被国人近平狂热地追求。战略、营销、运营、领导力、全球化、社会责任。我们对这些管理词汇和理念的喋喋不休,并不亚于追求奢侈生活的国人对于LV、PRADA和卡地亚等品牌的念念不忘。当然,这是一个由外及内的过程。渐渐地,越来越多的人知道,奢侈并不是穿着阿玛尼西服走出夏利出租车。事实上,小到一枚袖扣,大到一幢别墅,软到一块毛巾,硬到一瓶红酒,真正的奢侈是在精心设计之后看不见的,就像你看不见那些法国贵族穿在里面的软而皱的法兰绒衬衣,看不见他们
With the death of the management guru Drucker, almost all of my ears about the management and management of the hustle and bustle of the vocabulary. In fact, when it comes to the development of management in China, I always feel very similar to the story of luxury goods entering China. Both are from the concept of the West, and later by the people near the fanatical pursuit. Strategy, Marketing, Operations, Leadership, Globalization, Social Responsibility. We blame the management of vocabulary and ideas, and no less than the pursuit of luxury life for LV, PRADA and Cartier and other brands never forget. Of course, this is an external process. Gradually, more and more people know that luxury is not wearing Armani suits out of Xiali taxi. In fact, as small as a cufflinks, large to a villa, soft to a towel, hard to a bottle of red wine, the real luxury in the well-designed invisible, just as you can not see the French aristocracy to wear inside The soft and crumpled flannel shirt can not see them