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青神是一个丘陵贫困小县,1994年,四川省政府公布首批80个四川省名牌产品,该县只有一个工业产品榜上有名。拥有这块名牌——“中岩牌”系列木工带锯机的乐山市青城机械厂,被省政府命名为省级先进企业。 穷县飞出了金凤凰,自然令人刮目相看。但比名牌更有光彩的,是这个企业独具特色的企业形象和经营伦理。 这个厂连续10多年无亏损,无负损,无负债,无三角债,从80年代初由一个濒临破产的农机厂发展到拥有固定资产4000多万元,年产值数千万元的企业,全靠自有资金的积累和滚动发展。 更奇的是这个在市场经济大潮中整天与泥沙鱼龙打交道的企业,竟然保持着一种
Qingshen is a hilly and poor county. In 1994, the Sichuan Provincial Government announced the first batch of 80 famous brand products in Sichuan Province. There is only one industrial product in the county. The Leshan City Qingcheng Machinery Factory, which owns the brand name “Zhongyan Brand” woodworking band saw machine, was named provincial advanced enterprise by the provincial government. The poor county flew out of the Golden Phoenix and it was naturally impressive. But it is more glorious than a brand name. It is a distinctive corporate image and business ethics of this company. This factory has no losses, no losses, no liabilities, no triangular debt for more than 10 consecutive years. From the early 80s, it was developed from a farm machinery factory on the verge of bankruptcy to an enterprise with more than 40 million yuan in fixed assets and an annual output value of tens of millions of yuan. The accumulation and rolling development of own funds. What’s even more surprising is that this company, which deals with muddy fish and dragons all day in the tide of the market economy, still maintains a kind of